Motion Theory - HP ‘It Consolidates’
Motion Theory - HP “It Consolidates”
Everyday life and everyday business consolidate into simplicity.
Building on an well-established track record of work for HP and Goodby, Silverstein & Partners, Motion Theory directed and designed “It Consolidates” to represent the consolidating power of HP’s newest enterprise server. “It Consolidates” integrates live-action, stop-motion, motion control, and illustration in a way that blurs the boundaries between all of the techniques. To create the uniquely whimsical visual style, Motion Theory filmed as much of the action as possible, then enhanced the look in post with illustration and design. The scenes include a tangle of freeways unifying into one, an office folding in like a Mad magazine ‘fold-in’ come to life, a cluttered desktop organizing itself, and more, ending up in a messy server room consolidating into a single HP Blade server.
View Motion Theory - HP “It Consolidates (Quicktime)
About Motion Theory
Motion Theory creates at the convergence of filmmaking, design, animation, and visual effects. The company’s live-action directors, designers, animators, and artists shepherd projects from concept development through final delivery, fostering in-depth creative partnerships with clients, and resulting in a wide range of memorable, inventive work.
